Are looks everything in Webdesign?

Articles on Bury St Edmunds Web Site Design Sep 2010

Surfing through different websites on the internet, a great looking website will always attract you as a viewer. And the looks of a website are very important. But websites can not thrive on looks alone.

A website has to not only look good and function properly. And you should always remember that the purpose of most websites is to be found on internet searches, to appear on page 1 of Google and to enable an increase in traffic to your business. Anything that might restrict any of these points should be used carefully.

When it comes to websites ranking on the search engines, robots are the key. And to achieve high ranking, you need the search engine robots on your side. Robots crawl through the text of your website but do not see images, images are more or less useless from the robots view. Text therefore needs to be targeted to the best keywords for your website.

So any web design that is mainly images may well lose out when crawled by the robots compared to a website that has fewer images and more text. This is why flash websites can perform badly in search engine optimisation rankings. They look great but are difficult to crawl. Websites needs to be designed as robot friendly as possible. It needs to be fully compliant with current web standards, none compliance can mean that a robot only crawls part of a web page rather than the whole page and so misses key points on your web page.

A robots ideal web site would be pure text and code. Very boring for humans. So for a website design to function well it needs to satisfy robots need for text and code and humans need for looks and images. So it is the balance of these two factors that is important. And a good web design should give equal effort to both aspects to give you a website that will perform. So the answer to the question is NO looks are not everything in web design.

Feature article by Afford Web Design Suffolk UK in Raw Business http://www.rawbusiness.com/features/are-looks-everything-in-webdesign-afford-web-design-suffolk-discusses-157.php

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