How To Choose Keywords for Your Website

Article by Suffolk Web Design - Jan 2012

A common mistake with many websites is targeting keywords which are not the best ones for their business. Finding the best keywords for a website should be one of the first things in web design, before any design is made. Yet this is often the most overlooked factor, because many people do not understand the importance of keywords  to website success.

In theory you could have 2 websites that looked identical, one getting very little traffic or sales whereas the other was very successful with traffic and sales. And the difference could be that the two websites were targeting different keywords.

 Choosing the right keywords and keyword phrases to target can help your website generate more targeted traffic, out perform your business competitors and increase your income.

 Finding the best keywords for your business needs methodical research, but once done, it provides the base for the whole web design. There are some factors that need to be included in good keyword research, as outlined below.

Long tail keyword phrases. For example the word 'hardwood floors' is a very broad term where as a long tail keyword phrase for this could be 'recycled hardwood flooring' which would have less competition. And the people that search online for such long tailed keywords are more likely to become buyers than those searching for more general terms.

Keyword competition. The amount of competition for keywords is very important in the likely success of the word or phrase. Specialist software can give competive values for words and phrases so that you can target accurate but less competitive words for faster success.

Any time invested in keyword research should show a good return in investment in how your website performs. For more on keyword research contact Afford Web Design on 01449 737352.

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