Key SEO Facts for Success 4

Articles on Suffolk WebSite Design Mar 2011

The 4th part of the series on Key SEO Facts for Success. If you implement these key search engine optimisation points your website will be better optimised than most web sites on the internet. These actions will help you towards full UK seo services to optimise your site. If you can not commit to all these actions, call affordable website designer UK and for just £60 per month we can get your website really well displayed (min 6 months contract). This is part 4 of a series on seo success, see more seo fact for success and seo facts for success 2 and seo facts for success 3. More website design articles.

The key seo facts in this article are:
Good Keywords, Heading Tags, Keyword Use not Abuse

Good Keywords

Choose keywords carefully, they are one of the most important factor on your website. The right keywords and phrases will maximise benefit of traffic and enquiries, keyword research is key to success. Things to bear in mind when choosing your keywords:

- Use keywords that People Are Searching For. It is no use guessing what people will search for, better to get actual terms that people type into search boxes to target the best words. There are various keyword finders that will show keywords people are actually typing in. Make a list of popular words and phrases, the more popular the keywords, the more potential traffic. But there will also be more competition for top keywords.

- Be specific, Don’t Be Too General. More general keywords and phrases are more difficult to get high rankings.
For example:

Term        Google Results      Overture Searches

“fishing”           14,400,000             272,330

“fly fishing”           770,000             136,584

“fly fishing gear”      13,000              50,952

“fly fishing alaska”     5,320              12,732 

Fly fishing alaska is very specific and has least searches of the 4 terms although still plenty of searches and least competition.

- Check out your Website Competition. If there are alot of very well optimised pages and sites for certain keywords, try to find similar but less competitive words to make it easier to be ranked.

Heading Tag

Inserted between tags <H1></H1> . These html tags are used by some search engines as an indication of the words that are important on a web page.

The Heading tags are normally at the top of a page. Aim to use keywords in the Heading text between the H1 tags.

Keyword Should be Used not Abused

Dont insert lists of keywords. Keywords should be within correct text to be read as informative information not as a list.
Lists of keywords are allowed in the keyword meta tag but no where else. Use your words in descriptive content.

For example - this list of keywords in a page would be spam and abuse:

fish, fishing, fly-fishing, fly, poles, fish bait, fishing poles, tackle, fish tackle…

But if these words are written into sentances, then they are no longer spam but rich text:

Don’s Fishing Tackle Shop offers many products for the fisherman, including poles, bait, tackle and more. Ask for details of fly fishing in the region.

See part 1 Key SEO Facts for Success.  See Part 2 of More Key SEO Facts for Success and Part 3 Article 3 on Key SEO Facts for Success for more budget seo key facts. To find out more about our Website design Services please contact us at Website Design for a quote or to make an enquiry. Websites may be very new to many people, we offer free support for a month after website is completed.

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